From App Creation to Adoption: Mastering the Art of Marketing Your Mobile Masterpiece

New Zealand Computing Solutions
3 min readApr 20, 2023


Apps have become an integral part of our daily lives. From social media to productivity tools, there’s an app for almost everything. Business people saw the importance and took advantage of app creation in several ways to generate revenue. However, many app owners make the mistake of assuming that you’ll get instant success after creating an app.

Once your app is created, the real work begins. Now, let’s have a deeper understanding of why app creation is only the first step in a much longer journey. App owners often create apps but they end up getting no love due to:

Not Marketing it Enough

If you don’t market your app, it is likely to get lost in the sea of millions of apps available in the App Store or Play Store. Not marketing your app can have severe consequences for its success and growth. As a result, you may not receive the desired number of downloads and revenue.

Marketing an app is crucial for its success and growth in today’s competitive app market. There are millions of apps available in the app stores, and without marketing, your app may get lost in the crowd. Marketing helps to increase your app’s visibility and reach your target audience.

Marketing can help to drive revenue for your app through various monetization strategies such as in-app purchases, subscriptions, or advertising. A well-executed marketing campaign can result in increased revenue for your app.

Some marketing strategies such as social media campaigns, influencer partnerships, and app store optimization can help to increase your app downloads. The more downloads your app has, the more successful it will be.

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The Vital Role of Marketing in App Development and Launch Success

Marketing is a constantly evolving field, and without a dedicated marketing person, you may miss out on new opportunities or trends.

Most businesses hire a marketing person or team because they are crucial for the success and growth of their business growth. Marketing professionals bring a wealth of knowledge and expertise in their field. They can help develop and implement effective marketing strategies to promote your app and reach your target audience.

A marketing person can help build your brand by developing a strong brand identity, creating brand awareness, and establishing a loyal customer base. This can lead to increased brand recognition, trust, and customer loyalty.

They are also capable of helping you to maximize your ROI by developing and implementing cost-effective marketing strategies that drive app downloads, engagement, and revenue.

In conclusion, marketing an app is essential to its success in today’s competitive app market. Creating an app is not enough. To stand out, you need to consider the entire journey of your app, from development to post-launch efforts.

Without effective marketing, even the best app may not reach its full potential. Success is never instant. Do not think you just create an app and you are done as the customer. It’s just the beginning of the journey.



New Zealand Computing Solutions

Expert Small to Medium Business Computer Consulting, IT Outsourcing, Software Development and Managed IT Services.