Not Attracting Customers? 5 Things That Could Be Wrong With Your Website

“Why is my business not attracting customers?”

A website is a great tool to start a relationship with your customers. It is perfect for marketing and informational services. If your website isn’t helping you attract customers, then there are things that could be wrong with it. Not attracting customers is definitely worrying, but if you know what is happening, then you can avoid the worries that you have.

1. Too slow

How would you get website traffic if your visitors continue to have bad user experience?

Photo via Wetopi

2. Mobile-unfriendly

Did you know that 52.2% of the world’s website traffic is generated through mobile phones?

3. Resulting lower SEO rank

SEO stands for Search Engine Optimization. It is the process of improving your website to rank higher on Google. Your site must be properly optimized for SEO. A higher SEO rank gives you a higher chance of exposing your website to your target audience. Resulting in lower SEO will hurt your ability to attract new customers.

4. Having too many options

According to Barry Schwartz, a psychologist, more choices make us less likely to take action and to be less satisfied with our eventual decision. This happens to websites. Your visitors could be overwhelmed. Having too many options can leave them dissatisfied and disappointed.

5. Having an outdated or bad design

A bad website design doesn’t only affect user experience, it also affects the ability to attract new customers.

Expert Small to Medium Business Computer Consulting, IT Outsourcing, Software Development and Managed IT Services. https://nzcs.co.nz/