The Impact of Mobile Apps on Businesses

New Zealand Computing Solutions
3 min readMar 28, 2023


There is nothing more important than your customers if you are a business owner. Almost everyone has a mobile nowadays and that includes most of your customers. They use their mobiles in their day-to-day need. If most of your customers are going to mobile, then you should too.

In today’s digital world, businesses have seen mobile apps as a great investment and advantage. Now, let’s talk about the things that contributes impact of mobile apps on business:


Omnipresent refers to the quality of being anywhere. Being present anywhere and at any time results in good marketing. In order to attain business success using mobile apps, your business must be accessible to your customers at any hour of the day — or even in any part of the world. People want to purchase or get service if they spot what they want regardless of location.

Mobile apps help your customers to connect with you in a quick and easy way by simply logging onto them. It also allows your customers to purchase or get your service from anywhere in the world and at any time of day. The more you interact with your customers, the more chances you’ll gain new customers and loyal customers.

Customer Loyalty

A successful business definitely has many loyal customers. You should always provide great value and make sure they are satisfied in order to keep them coming back to you.

Mobile apps are a great tool to increase customer loyalty. One best strategy is to run engaging programs and give incentives to your loyal customers. As a result, your customers will keep on using your app in exchange for those incentives. This also means more revenue for your business.

Customer Service

Providing an immediate response is essential for a great customer experience. Most business apps implement chatbots. Chatbots are programs that use artificial intelligence (AI) designed to understand customer questions and respond to them automatically. Chatbots serve as the bridge between business employees and customers. It answers customer questions and concerns at any time of the day. It offers instant help.

Both customers and business owners will benefit from it because aside from support, mobile apps are great for requesting and collecting customer feedback. Business owners will come up with new ideas to improve their products or services.

(Also see: How Safe is Your Sensitive Data? Examining AML Compliance in the Wake of a Security Breach)

Develop Unique Features

In order to stay ahead of the competition, you may want to provide your customers with some unique and cool services. You can add new features to your app.

Sometimes, business owners are unaware of how important are unique features to their apps. The more you understand your customers, the more chances you’ll achieve success. Through this, your customers will feel that they are valued. The more you value your customers, the more they will engage with your app.

Do you want to make your business stand out?

Let AppMani help you in creating the mobile app that your business exactly needs.

The AppMani Team is composed of talented and creative individuals. With different fields of specialization, they work together to deliver the best results.



New Zealand Computing Solutions

Expert Small to Medium Business Computer Consulting, IT Outsourcing, Software Development and Managed IT Services.